Use the information you have about your customers to do effective marketing, get good results and increase customer loyalty.
In today’s communications-driven society, the relevance of the content in your messages is of the utmost importance. Carma Lifecycle Management enables you to build a flexible marketing strategy based on the data stored in every single one of your company’s databases. You can send the right information to the right customer every time, at the right time, while developing strong communication cycles.
Lifecycle Management examples:
- Set up an induction program for your customers so that they may receive relevant emails every week based on their specific lifecycle;
- Create a communication flow based on a specific purchase;
- Send a highly-targeted message to customers who have spent more than X dollars X days after their purchase. Make them an offer to attract them back to the store;
- Quickly and easily create induction programs and campaigns based on a specific purchase, or whatever criteria you feel is relevant to your customers;
- Send a questionnaire to everyone who had been a customer for X amount of time.
Complicated and expensive? No. Easy and affordable!
In our experience, the most common reason for companies to decide against doing customer lifecycle management is because they think that it’s complicated and expensive.Carma Lifecycle Management is neither expensive nor difficult, and the positive results it generates rarely take long to come about. The integration is mostly on our end, which allows you to get started quickly and easily. Lifecycle Management will allow you to determine the best way to efficiently create relevant communications sent to your customers and determine when’s the best time to send them so that your messages don’t fall off the radar.
Flexible Version Management – Create and manage your communications
Carma Lifecycle Management provides a simple and easy way to create and modify the appearance of a process-based mailing. The user-friendly editor in which you build your messages makes it simple and easy to create email messages. The built-in Version Management tool lets you change quickly and easily the design of a Lifecycle mailing, which means that you can regularly update your mailings to drive more sales. The flexible Version Management tool also gives you the opportunity to go back to previous mailing versions.
Carma Lifecycle Management is an advanced scheduling feature which allows you to control how often a mailing will be sent to a specific audience.
To reach the full potential of e-communications, it’s important to send communications that are 100% relevant at exactly the right moment. The information as to when the right moment is for each individual contact is usually available in the sender’s internal system: CRM, ERP, or e-commerce platform. Carma’s integration solution provides a quick, easy and efficient way to use this information for building communication processes and lifecycle-based communications. We take full responsibility for the integration process, thus requiring minimal involvement from our customers’ IT department.
Collecting data from multiple sources
Carma offers a solution that lets you collect data from multiple sources, and based on this data, helps you build relevant communications. Our integration solution allows you to scale up from a simple CRM data integration to an advanced solution. Get the maximum impact from your email marketing efforts!
Carma’s dynamic data structure makes it easy to expand the breadth of information stored on every contact in a contact list. The stored information can be adapted to your specific requirements. While many solutions impose a maximum on stored data, Carma does not.
We have different available integrations – anything from CRM, CMS, and ERP systems to Web analytics. The benefits and results obtained by using the collected information are effectively maximized.